Our Mission and Core Values

Love’s mission is to create a more sustainable, less toxic, and more small business-first ecosystem that makes it easier for conscientious consumers to shop. Love brings the same one-click ultra convenient everything store experience to a new set of values and standards for products.

Supporting Small Businesses

We have curated a unique selection of natural and sustainable products from small, growing brands from across the country. You can't find these items anywhere else.

Environmental Sustainability

Our commitment to the planet is reflected in our environmental criteria for the products we carry. We value contributions to environment, sustainability, and encourage brands to adopt as many of these sustainability practices as they are able to:

  • Eco-Friendly Packaging
  • Waste Reduction Practices
  • Carbon Footprint Minimization

Quality and Effectiveness

We select products with pure, natural components that promote wellness effectively without harming our planet or communities. These ingredients must be safe, eco-friendly, and deliver on their promises.

Social Responsibility & The Love 20% Pledge

We seek brands that impact communities positively, engage in community service, contribute to social causes, or support sustainability initiatives locally or globally. In addition, we share a portion of profits with charitable causes, aligning with Love.com’s commitment to donate 20% of profits on every order to impactful endeavors.

Read More on Love's 20% Pledge

The Love Above Standard

We're raising the bar for the products we use every day. If you see one of the the three Love Above badges (Non-Toxic, Sustainable, or Community) on a product listing, it means it's certified by at least one of the below organizations. These agencies closely audit and certify products for their quality, safety, environmental impacts, the brand's ethical practices, and more.

Learn More & Shop Love Above®

Meet our Founder & CEO