Our Mission and Core Values
At Love.com, we are dedicated to nurturing well-being and enhancing the collective health of our community. We only carry products that reflect our core values of quality, integrity, and sustainability. Our mission is to create a trusted space where individuals can find support and inspiration on their journey toward better health, guided by our commitment to transparency, ethical practices, and the pursuit of wellness in every aspect of life.
Supporting Small Businesses
We have curated a unique selection of natural and sustainable products from small, growing brands from across the country. You can't find these items anywhere else.
Environmental Sustainability
Our commitment to the planet is reflected in our environmental criteria for the products we carry. We value contributions to environment, sustainability, and encourage brands to adopt as many of these sustainability practices as they are able to:
- Eco-Friendly Packaging
- Waste Reduction Practices
- Carbon Footprint Minimization
Quality and Effectiveness
We select products with pure, natural components that promote wellness effectively without harming our planet or communities. These ingredients must be safe, eco-friendly, and deliver on their promises.
Social Responsibility
We seek brands that impact communities positively, engage in community service, contribute to social causes, or support sustainability initiatives locally or globally. In addition, we share a portion of profits with charitable causes, aligning with Love.com’s commitment to donate 20% of net profits to impactful endeavors.
The Love Above Standard
We're raising the bar for the products we use every day. If you see the Love Above badge on a product listing, it means it's certified by at least one of the below organizations. These agencies closely audit and certify products for their quality, safety, environmental impacts, the brand's ethical practices, and more.
Join the Love Movement
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Meet our Founder & CEO
Our Health & Wellness Experts
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Kathrin Nikolussi
Wellness Industry Advisor
Kathrin Nikolussi is a 2x Olympian who has spent the last 15 years building personalized wellness companies. She’s held executive positions with some of the pioneers in the testing & supplement space, including WellnessFX and Thorne Health Tech where she was their Chief Business Officer for six years. She also shares a deep concern for the drastic worldwide decline in fertility and the contributing environmental toxins and chemicals in our food chain. Her mission is to transform our wellness space by helping consumers cut through the noise to find relevant products that are scientifically valid and evidence based.
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Craig H Lipset, MPH
Co-Chair, Decentralized Trials & Research Alliance
Craig Lipset leads at the forefront of innovation in clinical research and medicine development. Craig was the Head of Clinical Innovation and Venture Partner at Pfizer, on the founding Operations Committee for TransCelerate Biopharma, and on the founding management teams for two successful startup ventures (Perceptive Informatics and Adnexus Therapeutics). During that time, Craig designed and launched multiple industry firsts -- from the first fully remote/virtual clinical trial for a new medicine to the first returning of results and data to research participants.
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Melinda Decker, MS MBA
Digital Health Advisor
Melinda Decker is a passionate leader with a rare mix of both commercial and R&D expertise, developed over nearly 20 years in the pharmaceutical-biotech industry. She has broad therapeutic experience with biologic, small molecule and digital health products, across both specialty and primary care, and with both global and local markets. She currently is the Oncology TA Head for Intelligent Pharmaceuticals, AstraZeneca’s digital therapeutics team, focused on improving patient outcomes through digital health.
